tv The Communicators CSPAN February 11, 2013 8:00pm-8:30pm EST
here in las vegas at ces international, samsung has a rather large display and "the communicators" is joined by david steel executive vice president of strategy for samsung. mr. steel begin by giving us a snapshot of the samsung corporation. >> guest: samsung is now the largest technology company in the world by sale. we cover all the way from components like your chips at and all the way through finished goods like appliances, televisions and smart phones so you will see a whole range of products here at the booths where we are showing audio systems and televisions in the whole range of electronic products. >> host: what is your position at samsung as executive vice president? what are you responsible for quest. >> guest: i am responsible for north america covering the united states and canada and looking at all the strategies so
overseeing all the different products areas and how we put together strategies. >> host: you spend quite a few years in korea correct? >> guest: that's right. >> host: why are you now understates? >> guest: it's very interesting when you abandon the headquarters, you have seen what it is to have global responsibility when looking at a narrower product line but now i'm coming to the u.s. i can look at all the different product lines in one geographic context so it's a different way of looking at the business. more in the trenches of day to day business in the market rather than in in the headquarters of the corporation. >> host: or samsung products is the u.s. and canada north america a growth market? >> guest: >> guest: it still lives. traditionally we have developed markets and these developed markets are seen as somewhat
mature but if you look at the last few years at our programs in the u.s. market we have seen tremendous growth. some of that is coming from new categories like the rise of digital television or the growth of the phone business. some is a that we pick up market share with the fastest growing brand in home appliances for an example, an area where the samsung brand has not been as well-known but bringing the same mix of innovation that we brought to television to the phones, bringing it did not -- designs and now businesses and home imply innocence. >> host: what is the employment level in the u.s. for samsung? >> guest: we employ several thousand people in marketing and also product design as well as r&d. we have a very large production center in austin texas which is the semiconductor plant representing multibillion-dollar investments to the semiconductor industry so we have a fairly big footprint from coast to coast.
>> host: stephen steel here at u.s. wanted her displays is tvs, alter hdtv's. what else to have on display. >> guest: there is lots of new technology and we are also devoting a big area to her home appliances, recognizing that home appliances now also are becoming smarter so just like we have seen smartphones and we have seen smart tvs and tablets and even cameras. now home appliances are getting smarter which means lcd screens built into your refrigerator instead of the magnets. you can have just a calendar on the screen on the fridge. a smart washing machine so that you will get a text message when the cycle finishes so that you don't leave the what clothes in the washing machine anymore. people have traditionally --
sort of a jetsons future but when they learn about the specific benefits as the text message when the cycle finishes, these are benefits of a smart appliance. then they really understand it and going forward it will be more about the smart grid which is how can you get energy savings from these appliances? we are already partner of energy star and energy savings in energy efficiency but the smart grid will be the next step in that. home appliances a new interesting area. >> host: how a samsung changes energy footprint when it comes to tvs? you do have a display in the front of your booth at ces talking about some of the energy costs and lower energy usage. >> guest: that has been a big area of interest as we see the growth of electronics in the home. we have worked very closely with energy star programs that are so
broadly recognized as a sign of energy efficiency. it we have tried to get that across all of our tvs and really get most of our lineup being energy star certified. that has been an important area. we want consumers to think about also in the byproducts to think about the energy consumption in the footprint that they generate from that. obviously as we sell more and more appliances and the home appliances is another area where we see the benefit of energy efficiency. >> host: david steel of samsung when he think about the future of tv what does that phrase mean to you? >> guest: well the future of tv means what is meant at least to us which is getting bigger. it used to be that we would say 40-inch was about as big a tv that were going home and now the fastest growing market of the tv market is 60-inch and above. we are showing here at the booth
abms in 110th ultra-high definition tv so we see still the continued growth of large screen televisions in the home. we also see the growth of smart tvs. tv cease to be separate, unconnected devices with an antenna or a cable connection. now increasingly they are connected with more than 60% of the large screens tvs connected to the internet so that means the tv becomes a connected part of the home with access to your video services throughout, access to content on other devices in the home so you can link your tv to your smartphone are your tablet as well as view the social media so you are sitting back on your couch watching a tv program he don't want to miss your social -- so you can get those on your tv.
certainly in the next few years we will see big growth in spar television. a lot of talk though about tablets and wireless and tv ever wear. how does samsung fit into that measure? >> guest: you might expect from samsung given the breadth of products that we have, smart phones, tablets, televisions, computers, appliances one of the areas we are investing the largest as multiscreen connectivity because we see many consumers multitaskmultitasking. you are in your couch watching tv but also texting on your phone or also looking at the internet on your tablet or something like that so how do we link those devices to each other? how do we also link them to the cloud or to the internet cat? one example is our galaxy camera. we launched a camera now built-in with 3g and 4g connectivity so you can take instantly through the ire --
wireless internet and upload them to a web site or social media service. to bring wireless connectivity to a camera. so linking products like that and linking them to the internet and to each other is a big opportunity for us it and a great value to the consumer. >> host: does samsung work directly with some of the cable providers to make tv everywhere available? >> guest: we have very close relationships with cable providers, with wireless carriers. obviously they are critical in delivering the content of services to our devices. we know what we are good at, which is making really beautiful design products that have technology and then we need these great partners who can facilitate the content of the services being delivered to those so yeah we were closed with those industries. >> host: the communicators is at ces in las vegas and we are talking the david steel executive vice president of samsung. mr. steel i was a little surprised to see here at the booth a large display of what i
would consider traditional cameras. where is the growth in that? what is the new technology and most cameras? >> guest: cameras are relatively new to samsung. we saw the same interest in them that we saw in a lot of the other areas which is new technology coming to play, connectivity to the internet devices so in the last two years we have been pushing much more into the camera space coming up with innovation and new camera is a samsung nx300 that has a 3-d lens so that is the first time to have a single lens on a camera to record 3-d. just as we are getting used to 3-d in movie theaters many of us are buying 3-d for movies at home and now you want content in 3-d. through this camera you can do that. we also see a great growth in
connected camera category. most of our camera lineup now is wifi enabled so you want to get the pictures off of their camera you don't have to plug it into your pc anymore. just one touch wifi connectivity so whenever we see categories that we can bring into innovation and technology and also human designed and that is the category that we look at. >> host: david steel part of your job when it comes to some of your products worrying about her thinking about spectrum policy? >> guest: spectrum policy is an area of importance to us so we also see the need for lots of bandwidth for the products that we have. we tend not to have specific opinions on how to get that, but we look much more that make it possible to facilitate all these different devices and content. and if you look at the growth that we have seen in the last few years in the u.s. market and
the smartphone industry and smart tvs, so much of that has come because of the great gains in rock band to the home and wireless capability, so you can really see them the benefits of having access to the bandwidth whether it is home or mobile -- mobile making it possible for consumers to use these great devices and they get access to a whole range of content and services that they want. >> host: is an important from manufacturers such as samsung to build and efficiencies for spectrum and its products? is that possible? >> guest: the spectrum we largely ponder with is wireless carriers are cable providers and others of those policy areas are more relevant in terms of how are they going to deliver the content? we really occupy that mark ii the consumer.
technology and more and more making it easier to use. i think now consumers can see just how much is being packed into devices whether it tablets, television and how do we make this easier to use which means more intuitive use of the interface, noise control or gesture, making the interviews that consumers have found on touch screens and applying them to other devices. so you will see a lot of innovation and smart tvs here at ces is around the user experience of the user interface making it easier for you. that is more our area of expertise through the spectrum allocation of how you bring the content of services. >> host: what is the status of the great samsung apple patent debate? has a concluded? >> guest: litigation is still going on so unfortunately i can't say anything about that
but there is a company -- is a company we are so committed and as you can see behind me they are bringing lots of innovations to the marketplace. we have 50,000 people in our r&d facilities facilities worldwide facilities worldwide and we are the second-highest recipient of the u.s. patent so we are going to keep in abating and we will keep investing in design and the litigation is really a separate issue. we believe that for others to comment on but my focus here is how do we keep delivering our innovation are our products? >> guest: in researching samsung, i was a little bit surprised to learn that samsung is the biggest telephone or wireless company in the world as far as manufacturing, correct? >> guest: you know that is an area where we saw a early on the potential growth in the phone business, recognizing that eventually it would be one phone per person and in many
developing parts of the world the phone would actually be the first platform to deliver the internet. here in the u.s. we use the internet at home but in many parts of the developing world their first experience of on the internet is through their phones. so we have been investing a lot there and we have stressed design which has been a big theme for samsung. the phone is now such an intensely personal object. we have done studies where if you leave your home without your phone or your wallet which are you most likely to go back or in the answer by far sure fun. your wallet ,-com,-com ma you can borrow money from colleagues or friends but if you don't have your phone you're out of touch. you can't get information and you cannot connect to friends and family so that is why the phone business has been so successful for us and we can bring all of the strength in design and technology and in connectivity to the phone market and that has been a big
opportunity for us. >> host: what is the future development for samsung and android and what is the greek? >> guest: really i can't comment on our platform strategy other than to say samsung has always been a brand that wants to deliver -- so we believe we have had multiple platforms in the past so that is really where we are focused is offering the demand of the marketplace for products. we want to offer them. we want to stay open-mindopen-mind ed about different technologies and different standards in different protocols and just keep an open mind and deliver what hopefully is -- to buy. >> host: how was the galaxy tablet fun doing? >> guest: is doing very well. that is really where we have tapped into this growth in different sizes so obviously the phone is doing very well. we have had galaxy i, ii and iii
series and last year samsung brought out the samsung galaxy galaxy -- galaxy note, a five-inch display and at the time people said is it really too big or whatever? it's done very well and we have sold a lot of those because people understand the different sizes and marketplace. some are looking for larger sizes. tablets, we sell different sizes of tablets so we offer a choice in the marketplace. if someone is looking for different sized device we want to offer that. >> host: david steel recently and "techcrunch" there was an article referring to samsung is the fifth horseman and i'm sure you have seen this. it says that apple, amazon google and facebook are the big four that in this author's view samsung should be included in that list. as a driver of the future. >> guest: certainly it is nice to have recognition of our innovation but i don't know about those groupings.
our big focus is to stay humble and to stay hungry on innovation and to keep driving new products. dell to leverage all of our resources and design and really keep pushing things in terms of bringing new technologies to the market, finding areas like the camera market where samsung can bring innovation and finding areas like home appliances were samsung can bring innovation so we will keep in abating like that and we will keep investing in new technology and leave others to make the comparisons and write the groupings and future predictions. >> host: how closely do you work with google or facebook or microsoft? is there a lot of cooperation among companies that have shared goals? >> guest: we found there were a lot of companies that you would expect that samsung is the largest tech company by sales in the world. we know what we are very good a.
that is where we want to stay focused and we need to partner with a bunch of different companies whether it's in the content industry, whether it's wireless carriers combo whether it's cable companies and those who deliver content and those who have platforms. we want to be a company who is very open to partnership. has a very open mind about other countries -- companies in general. >> host: david steel is the u.s. tech market unique? >> guest: the commonality across a lot of countries around the world, but we have seen tremendous growth in the u.s. in the last two years. it used to be when i was working for samsung in korea for 10 years, that was the poster child that we would use and i would go around the world and tell people about the great rod band penetration rates and a great wireless speed. i think one of the most exciting things we have seen in the last few years is a tribute to the
company involved in the policymakers policymakers involved, we have seen such tremendous growth in the u.s. market in terms of wireless and in terms of broadband for the home, so now the u.s. is really a market for setting the pace. we have already seen a new content models coming out of the u.s. market and now we see many of our new technologies being launched first in the u.s. because there is the infrastructure in place for very savvy consumers who are looking for new technology for their fun and for mobile applications. the u.s. is a really important market for us. samsung is making big investments here and one we have seen is the early adoption of new technology so there is a lot of commonality across markets and the in the world now that are looking for new technologies. >> host: often legislators report to government officials,
compare u.s. broadband penetration to south korea. they say we need to achieve that what have you found in your time in the u.s.? are we way behind? >> guest: i was in korea for 10 years until five years ago and back at that time the u.s. was behind, and we always used to compare korean broadband penetration rates. the apartment i lived in had fiberoptic to my apartment. korea was the market where we saw to that early adoption of stock trading to the internet, of travel reservations through the internet. so it was facilitated by that broadband coverage but very steadily over the last few years the u.s. has been picking up. now we are at the point in terms of broadband to the home as well as wireless technology, the bandwidth is there and if you look at how 4g has been rolled
out in the u.s., that facilitation with so many of these applications and the content of services. so the u.s. has quickly come up and i think it's a tribute to everyone who has been involved in the industry and the policymakers. so we have caught up like that. >> host: has a point person here in the u.s. on samsung's executive team, how much time do you spend talking about, thinking about, worrying about what congress may be doing and what the fcc may be doing? >> guest: policy is an increasing interest to us and important to us because just with a range of -- when you go all the way from semiconductor chips to phones to televisions to home appliances, obviously there are a lot of policy issues that are important there and trying to monitor this closely and understand the implications.
i think it's always important for somebody to focus on what you do best and what we do best is making great products, delivering great services through them so coming up with new designs and new interfaces and finding the policy and vacations in trying to find how we can adjust to those and keep our business the same based on those. it's very important because it is arguably what propels the u.s. for the last few years to where it is now and the technology market in terms of bandwidth and broadband and wireless. >> host: one of the themes of ces international this year is is -- or two of the themes, the cloud and apps. where is samsung when it comes to those to? >> guest: the cloud is very important to us because so many of the devices are connected and in fact almost all of our devices now are becoming connected.
either to the -- or the internet, the cloud. we have seen on the platforms and tablets how easy they are for consumers to use. very intuitive and can easily be customized offering a lot of choices to consumers. now we are bringing apps to tv. three years ago we started samsung smart tv apps and now you are saying a whole range of apps on your television. we will be announcing more in 2013 around multicultural content so people can get access to whatever specific content they want their apps on their tv. of course the cloud is important it used to be that devices were quite separate from each other. then we started to see devices being connected to each other so if you wanted to share content from your phone you can use your tv for example. now many many devices are being connected to the cloud, cameras,
samsung galaxy camera connected to wireless network for immediate uploads and downloads. home appliances being connected through wifi to the clouds they can have apps on your refrigerator and you can have access to recipes and calendars and things like that. phones, tablets, the samsung galaxy notes 10.1 which tim .1 which is to attempt my one inch tablet so you can do wolf entering information for handwriting again announcing at the show for g. connectivity. connectivity, the cloud and the internet are very important for us. pasco we have been talking with david steel executive vice president of samsung here at ces international in las vegas. this is "the communicators" on c-span.
in afghanistan by the taliban and right after that i was here in austin visiting jenna who was in texas, and we went shopping. the ladies at the cosmetic counters, who worked at the cosmetic counter in the department store came up and said thank you so much for speaking for women in afghanistan. that was really the first time that i thought hey they heard me. and i think i knew intellectually intellectually that the first lady had a podium but i didn't really know it until i saw that. the library of congress recently accepted the papers of clay t. whitehead who helped lay the groundwork for the modern
telecommunications industry. as a member of the nixon administration, mr. whitehead that government efforts to deregulate telecommunications and break up the indications monopolies like the bell companies leading the way for cable tv, cell phones and other technologies. this library of congress discussion with former colleagues is an hour and 40 minutes. >> mrs. whitehead members and friends of the whitehead family and honored guests, i am roberta i shaffer and i have the pleasure of serving this institution as the associate librarian of congress. we are here this evening to celebrate the official -- of the clay tbyte had papers by the manuscripts division of the library of congress. this evening marks the beginning on many levels. from this point forward the library of congress has pledged